The GROW coaching model is a tried and tested coaching model to structure coaching sessions.

The power of the GROW coaching model is that it leads to a clearly defined end result through four phases. The coachee is personally active in identifying problems and generating ideas for solutions. The means that anything that comes out of the coaching session has a lot of chance to stick.

The GROW coaching model stands for learning through experience: reflection, insight, making choices and pursuing them. The success of a coaching trajectory with the GROW coaching model also depends on the time and energy invested into the process by the client.

How we use the GROW coaching model

The beauty of working with the GROW coaching model is that we don’t need to be an expert in our client’s specific situation to be able to coach him. The GROW coaching model offers a framework with general questions to elicit goals, obstacles, options and more without ever needing to offer advice or force any particular direction. In a sense, the coach provides a dynamic vehicle for our client’s development.

The steps in the GROW coaching model

The GROW coaching model consists of four steps. The word GROW is actually an acronym for Goal– Reality – Options – Will. To put it metaphorically, the GROW coaching model is what you need to plan a journey. You start with the map: where are you going (Goal) and where are you coming from (Reality)? It then charts the different routes and modes of transportation (Options). At last, it helps you pick the option that suits you best while still considering the obstacles on the way. We then help you chart out the process and make sure that your motivation for the trip is maximised.

The first step in the GROW coaching model is defining the goal of the coaching trajectory. That includes long term (the central theme of the trajectory) and short term (the goal for every session).

Goals need to be SMART: Specific, Measurable, Acceptable, Realistic and Timely.

Example questions to identify the goal:

  • What’s important to you when it comes to your goal?
  • What will reaching the goal give you?
  • What do you want to achieve in your career?
  • How will you know you’ve reached your goal?
  • How will you know the problem has been solved?

Step two of the GROW coaching model is becoming aware of the actual situation the coachee is in. The coach’s role here is to stimulate self-evaluation with his client, and to identify the obstacles that have been holding the client back.

It’s important to not lose oneself in this phase; people have patterns and stories they can repeat and expand on endlessly. We will keep on summarising and repeating what we understand from you to keep you on track. Often, this phase of the GROW coaching model reveals underlying fears and convictions that can be worked on during or in between coaching sessions.

Example questions to discover the reality of one’s client:

  • What’s happening to you now?
  • What, when, with whom and how often?
  • What is the result of that?
  • Why is this topic a problem?
  • What are concrete examples of this problem?
  • What’s been going wrong so far?
  • What went well?
  • Is this always a problem or are there situations in which it isn’t?
  • What are the defining factors? What can make the difference?
  • What have you done so far?
Step three of the GROW coaching model is to generate ideas that can contribute to the solution of the problem. We try to start a creative brainstorming process without censure or conditionality. We help you generate solutions, then structure it to evaluate every option. If needed, we can also offer some suggestions.

Example questions to generate options:

  • What else could you do?
  • What would you do if this obstacle didn’t stop you?
  • Imagine you already reached your goal. How did you do it?
  • What if this obstacle wasn’t there anymore?
  • What else do you need to reach your goal? Where can you get it?
  • Which criteria will you use to evaluate this option?
  • What are the pros and cons of this option?
The fourth and last step of the GROW coaching model is the choice of one option. This is converted into a concrete plan of action. Then the coachee’s motivation to follow this plan is maximised.

Example questions to maximise the will:

  • What exactly will you do to reach your goal, and when?
  • Which of these options will you take?
  • What concrete step can you take NOW?
  • How will you overcome your obstacles?
  • How motivated are you, on a scale from 1 to 10, to go for this option?
  • How can your surroundings support you?
  • Will this plan get you to your goal?

Applying the GROW coaching model to your life or organisation

This is just a very basic outline of what the GROW coaching model consists of. As you can see, this is not enough for a full coaching trajectory. As coaches, we also employ our deep listening and rapport making skills.

On top of that, other coaching tools make this approach less rational and allow for creativity and contact with the subconscious.